Digital lenses
Relaxing your customer’s eyes in a digital world
Many people spend an average of 8-10 hours a day looking at digital screens.1 This can cause digital eye strain, also known as computer vision syndrome. Symptoms can present themselves in only two hours2 and may include irritated eyes, blurred vision and headaches.
Offer your customers the relaxing power of Hoya’s third-generation enhanced single vision lenses which are specifically designed to relieve digital eye strain. This is ideal for your customers aged between 13 and 45 who spend two or more hours a day focusing on digital screens. It is also beneficial to people focused on near sighted tasks.
Sync III lenses have the distance power for everyday use and a ‘boost zone’ at the bottom of the lens, optimised for the way your patients use their eyes today. The boost zone has a slightly increased power, which helps the eye muscles to relax and focus more easily, enhancing visual comfort during prolonged screen time.
1 Captain Cook Research. Digital behaviour and digital eye strain. Hoya, April 2017, the Netherlands & USA.
2 Ang, C. et al. ‘Taking the strain’. Optician. 05/2017, vol. 253, no. 6600, p. 25-28.
In a recent study**, the severity of eye strain symptoms was reduced with 84% for those people wearing a Hoya accommodative support lens such as Sync III.
Product benefits
Applicable to the wide target audience of digital device users
Three power boost options for different user profiles
Easy lens recommendation via the Sync iSelect App
Ideal opportunity to distinguish your business in the over-commoditized single vision lens space
One of the best things to do is to offer your patients solutions such as the Sync III lens
Dr. Thomas Gosling, OD in Denver, Colorado (USA)
Your customer benefits from
Relieved digital eye strain
Enhanced visual comfort throughout the day
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