As an optician, your demands on your suppliers start with your customers’ demands on you. Good products and low prices are obvious but is it enough to build a successful practice? Are these the only things your customers ask for? Here is some food for thought.
Why does your customer pick you out of all opticians available?
Let’s look at how you differentiate yourself. Here are a few quick questions to consider in this area:
• How is your practice any different from your competitors’?
• How do you position yourself in your marketplace?
• Does your brand support your wanted position?
• Does your way of working and values support your brand?
You have some key elements here. Brand, position and way of working. When these are aligned, your customers will start to notice. And, they will spread the word. It is the benefit of today’s social networking. But, keep in mind that it works both ways. If you underperform, they will know.