With the help of valuable patient insights and superb lens coatings from Hoya, you can raise the amount of happy patients in your store by changing their approach to coatings from “not sure” to “must have”.
Provide patients with your tips on how they can prevent scratches, dirt and reflections
Sometimes the conversation about coatings results in a shrug and a head shake from the patient. The functionalities of coatings are not of interest to people, and neither are generic terms.
What does interest them though, is how to prevent daily annoyances. A recent independent social study found out that people are particularly annoyed by scratches, dirt, and reflections on their lenses.*
With a profound understanding of their needs, you can offer the best solution for their lens-related annoyances.
The coating that prevents the most common annoyances among glasses wearers.
