Hoya Launches Latest Light Reactive Technology

Hoya Vision Care Launches Latest Light Reactive Technology in the Photochromic Category

LEWISVILLE, TEXAS, (July 30, 2020) Ophthalmic lens technology leader and ALLY of the ECP, HOYA Vision Care, announced today the launch of Sensity Fast light reactive lenses.

 

“The number one complaint people have about light reactive lenses is the time they take to fade back to clear,” said Eduardo Martins, President for HOYA Vision Care, North America. He continued, “We listened to what patients have been saying and developed technology to solve this problem and eliminate a barrier. It should now be much easier for ECPs to successfully offer light reactive lenses to their patients.”

 

Sensity Fast is one of the fastest light reactive lenses, rapidly changing from dark to clear, eliminating that awkward in-between period that most other lenses have. Patients will enjoy a seamless experience moving from outdoors to indoors.

 

As the Ally of the eye care provider, we designed this new product to provide ECP’s with differentiating new technology.

 

  • Sensity Fast1 has 47% faster fadeback from dark to clear than the leading competitor and 77% faster fadeback than original Sensity.

 

  • Sensity Fast2 lenses are clearer indoors AND more than 1.6 times clearer than the leading competitor after 1 minute of fadeback AND more than 2.5 times clearer than original Sensity after 1 minute of fadeback

 

“As practices are recovering from the lack of revenue over the last several months, differentiating new technology is a great way to re-engage patients,” Martins continued, “By offering a product with a technology advantage they can command a higher price and maximize vision plan reimbursements.”

 

ECPs with questions about Sensity Fast are encouraged to talk to their local Hoya territory sales consultant or visit www.ecpally.com.

 

 

About HOYA

Founded in 1941 in Tokyo, Japan, Hoya is a global technology and med-tech company, and a leading supplier of innovative high-tech and medical products. Hoya is active in the fields of healthcare and information technology, providing eyeglasses, medical endoscopes, intraocular lenses, optical lenses, as well as key components for semiconductor devices, LCD panels and HDDs. With over 150 offices and subsidiaries worldwide, Hoya currently employs a multinational workforce of 37,000 people. For more information, please visit www.hoya.com.

 

About HOYA Vision Care

For over 60 years, Hoya Vision Care has been a global leader in the eyeglass lens business. With a presence in over 50 countries, Hoya Vision Care has a proven expertise in lens designs and freeform surfacing technology combined with a leading position in high performance, quality AR coating. Hoya Vision Care’s solid market portfolio includes VISION EASE, SEIKO and PENTAX optical lenses, as well as innovative products such as Yuniku, the world’s first vision-centric, 3D tailored eyewear. The company employs over 16,000 employees worldwide with mass production facilities in Asia & Europe and over 40 local Rx laboratories globally. For more information, please visit www.hoyavision.com.

 

1Test Sources: Internal HOYA testing conducted April 2020. Data on file at HOYA. Values indicate time in minutes it takes for lenses in the dark state to fade back to clear at 70% light transmission. Sensity Fast polycarbonate lenses were tested against competitor’s generic plastic lenses. Plastic is the only lens substrate provided by the competitor that is standardized.

 

2 Internal HOYA testing conducted April 2020. Data on file at HOYA. Values indicate % light transmission at 1 minute (60 seconds) of fadeback. Sensity Fast polycarbonate lenses were tested against competitor’s generic plastic lenses. Plastic is the only lens substrate provided by the competitor that is standardized.

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