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HOYA Vision Care

Newsroom

To meet the unique needs of every patient, we empower Eye Care Professionals with innovative lens solutions for the patient's entire lifetime visual needs.

Recent News

Hoya Vision Care Report Commits to 100 Percent Renewable Electricity Usage Across All Operations By 2030

Hoya Vision Care has pledged to achieve 100 percent renewable electricity usage across all operations by 2030 in its new Sustainability in Action report. This pledge is in line with the Climate Group RE100 global initiative and an acceleration from the company’s previous target of 2040. 

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HOYA Vision Care Announces Sensity® 3, the Third Generation of Sensity®

HOYA Vision Care today announced the launch of Sensity® 3 lenses engineered to deliver longer activation life and more color stability over time than the leading competitor. Fade back speed is also improved by 25% versus the previous generation of Sensity. Internal testing that simulated two years of regular wear shows that Sensity® 3 provides faster performance and greater durability over time.

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HOYA's 2026 Women in Optical Awards

HOYA is proud to congratulate two of our inspiring leaders on being recognized as two of Vision Monday’s 2026 Most Influential Women in Optical.

This award honors a class of 35 brilliant women in five categories that showcase the work they do and the impact they’ve made: Executive Suite, Rising Stars, Mentors, Innovators, and Above & Beyond.

Click here to read the full article.

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HOYA Vision Care's LensPreview™ Virtual Try-On for Photochromic, Polarized, and Mirror Lenses

HOYA is redefining the patient experience with the launch of the HOYA LensPreview™, an advanced virtual try-on solution integrated into the HOYA HubTM ecosystem. 

Available in the United States and Canada, this cutting-edge tool allows eye care professionals and their patients to preview HOYA’s premium lens offerings, including the Sensity® Family, stylish Mirror Collection, award-winning Lumacore™, and polarized lenses, in a true-to-color, interactive environment. By bridging the gap between expectation and reality, HOYA LensPreview empowers practices to deliver confidence and clarity before the order is placed.    

Why HOYA LensPreview Matters

  • Reduces Costs & Complexity: No more shipping or storing physical lens samples
  • Manages Expectations: Patients can see exactly how their lenses will look before ordering
  • Drives Revenue: Improves second-pair and sun lens sales through an engaging, confidence-building experience

 View the demonstration here

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