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Press Release: HOYA Announces Super HiVision EX3+ Anti-Reflective Treatment Is Now Available in Finished Single Vision (FSV) to Better Meet Patient Expectations

HOYA Announces Super HiVision EX3+ Anti-Reflective Treatment Is Now Available in Finished Single Vision (FSV) to Better Meet Patient Expectations


LEWISVILLE, Texas, October 18, 2022 – Ophthalmic lens technology leader HOYA Vision Care announced today that its Super HiVision® EX3+ anti-reflective lens treatment is now available in Finished Single Vision (FSV). The addition to the company’s extensive product portfolio will help eyecare providers improve turn time for HOYA’s most advanced AR treatment – industry-leading scratch resistance, durability, and long-term cleanability with complete back-side UV protection. FSV Super HiVision EX3+ is available in all clear materials.


The catalyst for this innovation was a 2019 patient study1 conducted by HOYA in Europe and the U.S. which found that 50 percent of people expect UV protection from AR, and 60 percent are annoyed by constant lens cleaning. Another 70 percent are irritated by reflections on their lenses. Additional research consistently shows that the most critical lens features driving consumer purchase behavior are comfortable vision and scratch resistance.


“Based on the study, we know that patients expect UV protection as part of their AR treatment,” said Warren Modlin, Vice President of Technical Marketing at HOYA Vision Care. “Meeting this need helps protect the sensitive skin around the eye and eyelids. Eyecare providers can also take advantage of the additional revenue some managed vision care providers offer for back-side UV. Patients will also continue to benefit from the best-in-class durability and cleanability properties they have come to expect from our industry-leading AR treatments.” 


Super HiVision EX3+ will have the same materials and design availability as Super HiVision EX3, and it will be an option through major vision plans.


Practices offering Super HiVision EX3+ can access the HOYA Learning Center for more information or contact their HOYA Territory Sales Manager to learn more.


1Independent research study amongst ECPs & consumers from seven countries. Data on file: Hoya Vision Care, 2019.


About HOYA Vision Care

For over 60 years, HOYA Vision Care has been a global leader in the eyeglass lens business. With a presence in more than 50 countries, HOYA Vision Care has proven expertise in lens designs and freeform surfacing technology, combined with a leading position in high-performance, quality AR coating. HOYA Vision Care’s solid market portfolio includes VISION EASE, SEIKO, and PENTAX optical lenses, as well as innovative products such as Yuniku, the world’s first vision-centric, 3D-tailored eyewear. The company employs over 16,000 employees worldwide, with mass production facilities in Asia & Europe and over 40 local Rx laboratories globally. For more information, visit hoyavision.com.


About HOYA Corporation

HOYA Corporation is a global technology and med-tech company and a leading supplier of innovative high-tech and medical products. HOYA is committed to becoming a leading company in niche markets through creativity and innovation. As part of this philosophy, we continue to research and develop quality products utilized in the healthcare and information technology fields. Founded in 1941 in Tokyo, Japan, HOYA has over 160 offices and subsidiaries worldwide and currently employs a multinational workforce of over 37,000 people. For more information, please visit hoya.com.


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Cherie Gifford

HOYA Vision Care, North America

Phone: (972) 221-4141 // mediarelations@hoya.com