See the difference, with progressive spectacle lenses that are personalized for you

Progressive addition lenses don't always address presbyopes' common challenges

Progressive spectacle lenses are a popular solution for people with presbyopia - a common age-related condition in people aged 40+ years, affecting the eyes' ability to focus on near objects. However, despite wearing progressive spectacle lenses, some people may still:

 

  • Experience difficulty focusing on small details, such as on your smartphone or with fine print.
  • Experience peripheral blur where there is a reduction in visual clarity in the peripheral edges of the field of vision.1
  • Finding close-up focus may require extra head and neck movement, which can become tiring.
  • Experience difficulty adjusting their focus between near and far distances whilst driving.

 

So, what makes a progressive spectacle lens the ‘right’ fit for you, enabling you to have a seamless vision adapted to your everyday life, without experiencing these common issues?

We're going to uncover what makes a premium progressive lens, like HOYA’s new Hoyalux iD MySense, a suitable choice for your unique visual needs. It all comes down to the level of personalization of the spectacle lens design, and how well it adapts to the visual demands of your everyday life.

 

The uniqueness of your vision

Every individual has a unique way of seeing the world. Because different daily routines call for different visual demands, progressive spectacle lenses need to be personalized for optimal comfort and functionality. Premium progressive lenses offer greater customization than standard options, providing a better visual experience for today’s digitally driven and active lifestyles. Precise fitting and measurements are essential for this - but personalization also goes beyond your eyes: your unique Visual Sensory Intelligence plays a crucial role in determining your visual requirements.

 

Your individual Visual Sensory Intelligence

Our brain processes the visual information that we see with our eyes, and plays a fundamental role in our everyday sight. Each person has a unique way of perceiving, interpreting and responding to visual information, based on individual brain wiring, personal experiences and sensory needs. This is referred to as ‘Visual Sensory Intelligence’, and depends on:

 

  • The way we tolerate blur
  • Our gaze shifting pattern, when looking across far and near distances
  • The posture we hold whilst seeing

 

See like never before, with Hoyalux iD MySense personalized progressive spectacle lenses

Considering its fundamental role in your visual experience, your unique Visual Sensory Intelligence is key for developing highly personalized progressive spectacle lenses to match your everyday vision.

 

At HOYA, we also consider excellent vision to be a priority, and understand that it plays an important role in your daily life – which is why we developed iD MySense: the only progressive spectacle lenses designed to take the wearer's unique Visual Sensory Intelligence into account.

 

By taking into account your individual tolerance to blur, gaze shifting pattern and posture, these spectacle lenses are uniquely shaped around your specific visual needs and lifestyle, so that you can experience:

 

  • Sharper vision - see details with unique clarity, especially at close-up,2 when reading small print or on your smartphone screen
  • Seamless gaze shifting and refocusing - from far to near, and back again, for example when driving or playing outdoor sports - for vision that adapts to all situations in your everyday life3
  • Visual comfort – enjoy vision that feels closer to the way you naturally see4
  • Quick adaptation5 - so that you can start experiencing the difference within minutes

 

To obtain a pair of HOYA premium progressive spectacle lenses shaped by your unique vision and lifestyle requirements, speak with a trusted Eye Care Professional, who will assess your individual Visual Sensory Intelligence parameters as part of the consultation process. See like never before, with Hoyalux iD MySense.

Check your eyesight and discover the benefits of Hoyalux iD MySense

Find an optician near you

References

  1. (1)

    Katz JA, Karpecki PM, Dorca A, Chiva-Razavi S, Floyd H, Barnes E, Wuttke M, Donnenfeld E. Presbyopia - A Review of Current Treatment Options and Emerging Therapies. Clin Ophthalmol. 2021 May 24;15:2167-2178. 

  2. (2)

    HOYA data on file. Hoyalux iD MySense spectacle lenses wearer trial report. 05/2025. Data referred to the average calculation of participants who experienced effortless, sharp and expanded visual field at near, intermediate and far distances with Hoyalux iD MySense spectacle lenses.

  3. (3)

    HOYA data on file. Hoyalux iD MySense spectacle lenses wearer trial report. 05/2025. Data referred to participants who experienced adequate, easy or very easy change of their gaze while focusing from far to near or vice versa with Hoyalux iD MySense spectacle lenses.

  4. (4)

    HOYA data on file. Hoyalux iD MySense spectacle lenses wearer trial report. 05/2025. Data comparison between participants who experienced adequate, comfortable or very comfortable vision after wearing Hoyalux iD MySense spectacle lenses for 10 to 15 minutes versus Hoyalux iD MySelf.

  5. (5)

    HOYA data on file. Hoyalux iD MySense spectacle lenses wearer trial report. 05/2025. Data referred to participants who could adequately, easily or very easily adapt to Hoyalux iD MySense spectacle lenses