with Hoyalux iD MySense
In your late 40s and onwards, despite wearing progressive addition spectacle lenses, you may still experience vision problems, especially at near distances and when refocusing your gaze across distances.¹ These common challenges can make everyday activities such as reading, using digital devices, driving, and outdoor physical activities less comfortable and more challenging.
These vision challenges may show that clear, comfortable vision is about more than the eyes alone.
You see with your eyes, but it’s your brain that makes sense of what you see. Everyone processes vision differently. At HOYA, we call it Visual Sensory Intelligence.*
It is shaped by how your brain works, your past vision experiences, clarity requirements, and lifestyle, influencing your blur direction, focus across distances, and the movement of your head and neck.
At HOYA, we understand the uniqueness of your vision. This is why we developed Hoyalux iD MySense, HOYA's first personalized progressive spectacle lenses to take your Visual Sensory Intelligence* into account. All so that you can experience comfortable vision, every moment of your day.
Visual Sensory Intelligence*
Assessed with HOYA visuSense measurement system
Your prescription
Your vision correction needs
Your vision history
How your vision has changed
The anatomy of your eye
Your eye's individual features
Your personal lifestyle
How you use your vision every day
Your posture
How you naturally hold your head and body
Experience comfortable vision that is closer to your natural sense of seeing, than ever before:2
Talk to your Eye Care Professional today about how Hoyalux iD MySense progressive spectacle lenses can help you see like never before
Considering its fundamental role in your visual experience, your individual Visual Sensory Intelligence* is key for developing highly personalized progressive spectacle lenses to match your everyday vision.
HOYA data on file. International HOYA Vision Care Consumer Research 2024 (n=3277). 08/2024.
HOYA data on file. Hoyalux iD MySense spectacle lenses wearer trial report. 05/2025.