When it comes to eye care practices, a strong social media presence is vital for obtaining, retaining and educating patients.
The early 2000s will be remembered for a lot of things, but one of them is definitely the rise of social media platforms. Take Facebook, for example. While the company started up just 12 years ago in 2004, it now has almost 1.6 billion users. Social media has become extremely important, to say the least.
When it comes to eye care practices, a strong social media presence is vital for obtaining, retaining and educating patients. It’s a best practice for all the top eye care professionals. Yet, many eye care doctors these days aren’t using social media to engage with their patients. Why? They’re still relying on old marketing techniques and haven’t accepted the fact that the social media-loving millennial population is the biggest opportunity for practice growth.