HOYA Sets New Standard in Eyewear Centration with AI-Powered visuReal Masterᴬᴵ

Munich, Germany– 15th January2024 –HOYA, a global leader in optical technology, is set to unveil an innovative enhancement to its renowned video centration system at Opti 2024. Developed in collaboration with Ollendorf Messysteme, a leading development partner, the new visuReal Master integrates cutting-edge AI features into its already renowned centration system that offers precision measurement, a patient-friendly experience and stunning industrial design that fits seamlessly into modern interiors.

The visuReal MasterAI, an centration system, has undergone a transformation with AI integration. The AI-powered algorithm has been meticulously trained to significantly reduce manual adjustments, resulting in a simpler, more efficient and more accurate as well as a less user-dependent process.

The AI-powered functionality embedded in the system enables faster and more precise centration and frame fitting. By virtually eliminating the need for manual adjustment and human error, it significantly enhances the patient fit, improving long-term comfort and vision support.


About visuReal Master:

The visuReal Master centration system comprises both a hardware and software component. Equipped with six specially designed cameras, it automatically optimizes the images it captures of customers wearing their frames. These images form the foundation for the precise identification of all relevant centration data. Eye Care Professionals can initiate the recording and measurement process, and instantly access the results on various devices, including PC, notebook (supporting any operating system), tablet PC (iOS or Android), or smartphone. The intuitive software streamlines the evaluation process by offering optimal support to Eye Care Professionals. While the AI version reduces or eliminates the need for manual effort, results can always be verified and adjusted if necessary.


Patients will appreciate the comfortable measurement experience as the visuReal MasterAI simply looks like a high-tech mirror, with its sophisticated technology concealed within. The system also accommodates patients with severe visual impairments by using clear light signals to guide the experience. No additional measurement tools or lateral photographs are required. Additionally, as patients view themselves in the mirror, they naturally assume a correct posture, a crucial factor for precision.


Thanks to its sleek mirror case, the centration system seamlessly integrates into any optical shop. Its straightforward yet elegant design harmonizes with the shop's interior, giving Eye Care Professionals flexibility in how best to integrate the device in their space.

HOYA's visuReal Master now enhanced with AI, redefines the eyeglass centration process, offering Eye Care professionals and customers a superior experience in terms of speed, precision, and aesthetics.


Find out more about the outstanding products and excellence in service.

About HOYA

Founded in 1941 in Tokyo, Japan, HOYA Corporation is a global technology and med-tech company and a leading supplier of innovative high-tech and medical products. HOYA’s divisions and business units research and develop products utilized in the healthcare and information technology fields. In the healthcare field, we provide medical device products such as eyeglasses, medical endoscopes, contact and intraocular lenses, orthopedic implants, surgical/therapeutic devices and medical device reprocessing and disinfection solutions.


In the information technology field, we provide products such as optical lenses, photomasks and blanks used in the manufacturing process for semiconductor and LCD/OLED devices, text to speech, human resources and other software solutions and critical components for the mass memory and cloud storage industries. With over 150 offices and subsidiaries worldwide, HOYA currently employs a multinational workforce of 37,000 people.


About HOYA Vision Care

As a global leader in optical technology, HOYA Vision Care is dedicated to providing innovative vision care solutions for every stage of a patient’s life. A steadfast partner to Eye Care Professionals around the world, it stands at the forefront of optical excellence. With a global presence, consisting of 43 laboratories and a growing team of 20,000 employees, HOYA Vision Care delivers innovative lenses and other vision care solutions to millions of people in 110 countries.

About HOYA