ECP Continuing Education: HOYA’s 8-Part Summer Learning Series 2023

When we send out surveys, we receive insightful feedback that we can (and do) act on. This time, we asked ECPs what they really need right now, and the answer was more educational opportunities.

Here we are! HOYA’s offering ECPs a new virtual 8-week Summer Learning Series that provides resources to improve patient experience, differentiate your practice, and support the overall success of your business.

We asked, you answered: more continuing education (and points)

When we sent out the survey that inspired this series, we asked Visionary Alliance members what they value most about their membership.  

Here’s what they said, in order:

• Points and rewards: We’re always working to find ways to get our members more points and rewards. In the 8-part series, you’ll get that chance.
• Displays and point-of-sale materials: We’ve started a new resource page dedicated to marketing tools for ECPs. It’ll be updated regularly.
• More educational opportunities: We knew an educational series would help fill this continuing education gap, especially after the success of the 2022 series 

What is the 8-part HOYA Summer Learning Series?

The 8-part HOYA Summer Learning Series is a virtual webinar series that consists of 8 educational sessions led by subject matter experts. We chose the specific topics and speakers for this series based on seasonality and marketplace needs. 

Three key points about the series:

1. Members receive an additional 200 points per session attended 
2. Select sessions offer you ABO Credits
3. Non-members are encouraged to attend (and can still become a member prior to the course to get those bonus points)
4. If you miss the series, still register! Recordings will be sent out after the sessions 

What does the 8-part webinar series include?

Part 1: Sun Protection for Every Season 

Wednesday | June 7, 2023 | 6pm CST | 1 hour | ABO Credits

Kelly Rosemann, HOYA’s Training & Development Manager

Discover both photochromic and polarized sun options as solutions for year-round protection. We will review the patient benefits of polarized sunglasses and photochromic lenses.

Register

Part 2: HOYA’s Sun Portfolio 

Wednesday | June 14, 2023 | 6pm CST | 1 hour

AJ Ramirez, Product Manager for HOYA Vision Care

Protect your patient eyes from sunup to sundown with HOYA’S Sun Solutions. From light-adaptive and polarized lenses to fashionable tints and mirror coatings, and everything in between. 

Register

Part 3: Lens Compensation - It Matters

Wednesday | June 21, 2023 | 6pm CST | 1 hour | ABO Credits

Michael Gatti, Sr. Technical Marketing & Training Manager for HOYA Vision Care

The lens’ prescribed power isn’t necessarily the prescription the patient sees. This course will discuss the importance of position of wear (POW) measurements and how compensated lenses improve your patient’s vision.

Register

Part 4: HOYA’s Single Vision Portfolio

Wednesday | June 28, 2023 | 6pm CST | 1 hour

Ed Repp, Product Director for HOYA Vision Care

Old technology, traditional single vision lenses do not meet your patients demanding needs for overall quality vision. In this course learn how HOYA’S Single Vision can improve patient visual quality. 

Register

Part 5: A Better Visual Experience with Progressive Lenses

Wednesday | July 5, 2023 | 6pm CST | 1 hour | ABO Credits

Kelly Rosemann, HOYA’s Training & Development Manager

Addresses the importance of continuous advancements in progressive lens design technologies and, the need to improve the progressive lens wearer’s visual experience. 

Register

Part 6: HOYA’s New Media Optics Portfolio 

Wednesday | July 12, 2023 | 6pm CST | 1 hour

Michael Gatti, Sr. Technical Marketing & Training Manager for HOYA Vision Care

Between cell phones, computers, tablets, TVs and other digital screens, most people spend an average of 8 to 10 hours a day looking at screens. HOYA’s new media optics lenses can help combat symptoms of digital eye strain. 

Register

Part 7: The Second Pair is the New Primary Pair 

Wednesday | July 19, 2023 | 6pm CST | 1 hour | ABO Credits

Kelly Rosemann, HOYA’s Training & Development Manager

Develop talking points to increase your multiple pair sales. We will follow the patient’s journey through your practice and highlight key moments to educate patients on the benefits of a second pair. 

Register

Part 8: Enhance the Patient Journey

Wednesday | July 26, 2023 | 6pm CST | 1 hour

Michael Gatti, Sr. Technical Marketing & Training Manager for HOYA Vision Care

The journey of the patient begins before they ever step foot in your office. We’ll utilize Personalized Vision Solutions techniques to help maximize your business and improve the patient experience within your practice. 

Register