Emerging presbyopes are often stuck in a frustrating middle ground: Traditional single vision lenses no longer meet their evolving visual needs, yet they’re not quite ready for full progressive lenses. This “in-between” stage can lead to eye strain, blurred near vision, and daily discomfort, especially in our screen-dominated world. Until now, options have been limited. Enter VisuPro™: the advanced focus lens solution designed specifically to meet the needs of emerging presbyopes with precision, comfort, and clarity all in one mid-stage solution.
Understanding the Emerging Presbyopic Patient
Navigating the early stages of presbyopia can be tricky—for both patients and eye care professionals.
This is a familiar challenge that every optician and optometrist encounters. Patients in their early 40s have mild symptoms of presbyopia, but they either can't bring themselves to make the jump to progressive lenses or they simply don't find their presbyopia symptoms justify the adjustment to progressive lenses. A new category of lenses is emerging that bridges this gap and doesn't compromise.
The ideal VisuPro™ patient is typically in their late 30s to early 40s. These are busy professionals, parents, and multitaskers who rely heavily on digital devices throughout the day. They may not yet identify as having “aging eyes,” but they’re beginning to notice blurred near vision, slower focus when switching between screens and tasks, and eye fatigue. These early presbyopes are active, discerning, and expect clear, comfortable vision that keeps up with their lifestyle. Addressing their needs early improves daily visual comfort and builds long-term trust, satisfaction, and loyalty at a critical stage in their vision journey.
Limitations of Traditional Solutions
When early presbyopic patients begin experiencing visual discomfort, many are still purchasing single vision lenses, often because they seem like the simplest or most familiar option. However, single vision lenses are designed for one focal length and don’t accommodate the growing need for near and intermediate vision support. As a result, these patients may continue to struggle with eye strain, delayed focus, and visual fatigue—especially when focusing on near vision tasks for extended periods, as many patients in this demographic do for both professional and personal life demands.
On the other hand, progressive lenses offer a full range of vision correction yet often feel like just too big of a step for this age group. Many patients in their 30s and 40s may resist the prescription of progressive lenses due to concerns about stigma, adaptation difficulty, or simply because they don’t yet identify as needing “multifocals.”
A Lens That Bridges the Gap
VisuPro™ lenses are powered by advanced HOYA proprietary technologies designed to meet the unique visual demands of emerging presbyopes. These innovations work behind the scenes to deliver sharper focus, greater comfort, and a more natural visual experience throughout the day and especially during digital and near-vision tasks.
Focus Max Optimization provides additional vision support at close distances, allowing sharper and more comfortable focus during near-distance activities and digital usage. This is especially important for young presbyopes who spend hours on smartphones, tablets, or laptops—helping reduce eye fatigue and maintain visual clarity throughout the day.
Binocular Harmonization Technology™ (BHT) corrects the visual imbalance for those with different prescriptions in each eye, providing effortless focusing, stability and enhanced depth of vision. By supporting how both eyes work together, BHT delivers a more natural, comfortable viewing experience which is crucial for multitasking, reading, or shifting between screens and surroundings.
A Solution for Natural and Corrected Vision
Generally, VisuPro™ All Day is recommended for people who already wear prescription spectacles and VisuPro™ Flex is for emmetropes, contact lens wearers, and those who have had refractive surgeries, such as LASIK. You can use the VisuPro™ special trial lens set to show how the lenses will be of benefit to your patients.
Talking Points for Patient Conversations and Overcoming Objections
When talking about VisuPro™ with patients, it’s crucial to break down what this lens will mean for their vision and daily life in practical terms. With this goal in mind, here are some common concerns or objections you may hear, and how to address them.
Objection: “Why are these lenses more expensive? It’s hard to see or understand the benefits.”
Response: “Completely understandable. I can show you how they work with a demo or trial lens—you’ll feel the difference in clarity and comfort, especially during screen time or reading. The good news is that while these lenses cost slightly more than your previous single vision pair, they’re far more affordable than jumping straight to full progressive lenses. By taking this intermediate step, you're saving hundreds of dollars while still getting a tailored solution for your changing vision needs.”
Use HOYA’s demo tools or a set of trial lenses to create a “try before you buy” experience for the patient. If you can’t demo, highlight how these lenses reduce blur and discomfort from device use and near work.
Objection: “I’m not really having consistent trouble seeing close-up or noticing eye strain.”
Response: “Sometimes eye strain results in neck or shoulder tension or just feeling generally tired after screen use. These lenses help reduce that strain—even if you’re not fully aware it’s your eyes that are the root cause. Additionally, while you may not notice issues early in the day, eye fatigue, blur, and delayed focus (especially when using screens) can creep in later in the day or in the evening hours. These lenses help before it becomes a problem.”
Objection: “Aren’t these just like my Sync III™ lenses?”
Response: “These lenses are the next step up—VisuPro™ offers more advanced tech for smoother, clearer near vision. Also, we have two design options to meet the specific needs of spectacle wearers, contact lens wearers, patients that do not need distance vision correction and patients after refractive surgeries, such as LASIK.”
Objection: “Why can’t I just get progressive lenses?”
Response: We can prescribe progressive lenses, however, these lenses would be better suited to your specific needs. VisuPro™ advanced focus lenses are specifically designed and optimized for patients with first presbyopic symptoms who have low addition powers. VisuPro™ All Day and VisuPro™ Flex will offer precise and clear vision across all distances, and unmatched comfort up-close with quicker adaptation time compared to traditional progressive lenses. Plus, by taking this intermediate step, patients can ease into vision correction comfortably—while also saving money by postponing the need for a more expensive progressive lens.
Objection: “Won’t there be a difficult transition period to wearing these lenses?”
Response: “Many patients find they can adapt to VisuPro™ immediately and notice a difference in the ease of daily tasks from the start. By starting with this mid-stage lens, you will improve your visual comfort now and also make the eventual transition to progressive lenses much smoother.”
The in-between stage of presbyopia is too often overlooked, leaving patients with vision solutions that no longer meet their needs or feel too advanced for their current symptoms. VisuPro™ bridges that gap, offering targeted support for today’s digitally-driven, on-the-go emerging presbyopes. It’s the right solution at the right time—enhancing patient satisfaction while building trust with your practice. Learn more about how this new innovation can be used to grow your business with the next generation of presbyopic patients.