LEWISVILLE, Texas, January 8, 2025/PRNewswire/ – HOYA® Vision Care, a global leader in ophthalmic lens technology, today announced the U.S. launch of PENTAX® Optical Lenses – now available through managed vision care plans. This expansion gives eyecare providers great optical technology serviced by HOYA’s nation-wide laboratory network, all backed by a globally trusted brand known for quality, affordability, and performance.
With over 100 years of optical innovation, PENTAX is a recognized name in 26 markets worldwide. Its lenses are engineered for sharper vision, wider fields of view, and long-lasting durability. The portfolio includes single vision, occupational, and progressive lenses, enhanced by advanced coatings and the Sensity® Family of photochromics. Providers can now offer high-quality lens solutions that adapt to patients’ evolving lifestyles and vision needs—without compromising on value.
“In today’s economic environment, eyecare professionals need lens options that balance great quality and brand recognition with affordability,” said Samy Lauriette, Vice President of Marketing at HOYA Vision Care. “With PENTAX, our partners gain access to a globally respected brand that enhances their ability to serve managed vision care patients, while delivering on performance and value.”
By introducing PENTAX to the U.S. market, HOYA Vision Care expands its support for eyecare providers seeking reliable, cost-effective solutions for all of their patients. This move strengthens HOYA’s commitment to offering diverse, high-performance lens options backed by global expertise.
Learn more about PENTAX lenses for every stage of life at pentaxoptical.com.
About HOYA Corporation
Founded in 1941 in Tokyo, Japan, HOYA is a global technology and med-tech company and a leading supplier of innovative high-tech and medical products. HOYA is active in the fields of healthcare and information technology, providing eyeglasses, medical endoscopes, intraocular lenses, optical lenses, as well as key components for semiconductor devices, LCD panels and HDDs. With over 150 offices and subsidiaries worldwide, HOYA currently employs a multinational workforce of over 35,000 people. For more information, please visit www.hoya.com.
About HOYA Vision Care
For over 60 years, HOYA Vision Care has been a global leader in the eyeglass lens industry. The company is dedicated to providing innovative vision care solutions for every stage of a patient’s life. With a presence in over 50 countries, HOYA Vision Care has a leading position in the myopia management category and a proven expertise in advanced lens designs, high performance photochromic technologies, and high-quality AR coatings. HOYA Vision Care’s solid market portfolio includes HOYA, Vision Ease, SEIKO and PENTAX optical lenses, as well as innovative products such as MiYOSMART myopia control lenses for children, Hoyalux iD MySelf individualized progressive lenses and the Sensity range of photochromic lenses. The company employs over 20,000 employees worldwide with large scale production facilities in Asia, Europe, and the US and 38 local Rx laboratories globally. For more information, please visit www.hoyavision.com.
CONTACT:
Cherie Gifford
HOYA Vision Care, North America
(972) 221-4141
Email Address: mediarelations@hoya.com