LEWISVILLE, Texas—HOYA Vision Care, a global leader in ophthalmic lens technology, has announced the appointment of Oliver Fischbach as senior vice president, Western Europe and North America, effective immediately. Fischbach assumes leadership of both regions following the decision by Eduardo Martins to step away after six years of dedicated service, the company said. The company noted that this strategic leadership alignment brings together two of its most established and competitive regions under Fischbach’s direction, reinforcing its commitment to sustained growth, customer focus and commercial excellence across global operations.
"I am honored to take on this expanded responsibility and lead two regions that are critical to HOYA Vision Care’s global success," said Fischbach. "Innovation and technology are central to HOYA Vision Care’s mission of improving life through vision. By uniting the strengths of Western Europe and North America, we will build on a strong foundation, accelerate progress and deliver even greater value to our customers, partners and the patients they serve. I also want to thank Eduardo for his commitment to HOYA over the past six years. His leadership has positioned us for continued success."
In making the announcement, HOYA lauded Fischbach, noting that he has successfully led HOYA Vision Care’s Western Europe region since 2018, where he is credited with strengthening market presence, expanding customer engagement and advancing key strategic initiatives. Prior to joining HOYA Vision Care, Fischbach served as CEO of Seiko Optical Europe, bringing more than two decades of industry experience to his role, the company said.
Building on the foundation laid by Martins since he first joined HOYA in 2020, Fischbach will focus on accelerating progress and setting a new standard for operational and commercial excellence across both regions, the company advised. Under Martins’ leadership, HOYA advised, the company has achieved significant milestones, including expanding its product portfolio, strengthening partnerships and modernizing operations.
“As HOYA Vision Care enters its next phase of growth, the company remains deeply committed to empowering eyecare professionals and our partners through cutting-edge technologies, exceptional service and a robust pipeline of future innovations—all guided by its mission to improve life through vision,” the company said in a statement.