Leadership Team
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Eduardo Martins
President, HOYA Vision Care
North America
Eduardo designs and implements a unique mix of strategy, innovation, and processes that helps HOYA Vision Care deliver exceptional results for its customers. Eduardo joined HOYA in 2020, bringing an intimate understanding of the optical industry and the challenges faced by ECPs.
Steven Haifawi
President, HOYA Vision Care
Canada
Since joining HOYA, he has led operations, sales, and marketing across all divisions. He has more than 15 years of optical industry experience, customer service, sales, and training.
Andrew Herden
Chief Financial Officer
North America
Since joining HOYA, he has led the company’s strategic financial planning initiatives, supplier relationships, and forecasting for North America. Andrew’s cross-collaborative approach creates operational efficiencies across the HOYA operations and product teams.
Simone Meskelis
Senior Vice President of Sales & Customer Experience
North America
In this role, she leads sales enablement, customer experience, customer service, and sales across the Independent Eye Care Professional (iECP) and channels. By uniting these functions under one strategic vision, Simone and her team aim to streamline processes to better meet customer needs, enhance efficiencies, and drive organizational success.
Meg Weathers
Senior Vice President, Global Key Accounts
North America
In this key commercial leadership role, she is responsible for driving growth and expanding HOYA’s presence among Global Key Account customers. Meg also leads the development and execution of strategies to increase market share and drive volume across the region. Prior to her current role, Meg successfully led HOYA’s North American Marketing organization. She has more than 16 years of experience in the optical industry, with deep expertise in business development, global strategy, and commercial marketing.
Frank De Lille
Vice President, Operations
North America
Since joining HOYA in 1999, he has led operations globally in Europe, the Middle East, and India where he transformed purchasing, logistics, IT, communications, production, and quality control, including ISO regulatory processes. In his current role, Frank leads all North American operations.
Sean Dineen
Vice President, Human Resources
North America
Sean has more than 25 years of HR experience including leading roles at multi-national companies. He collaborates with senior management to lead, develop, and sustain Human Resources strategies that develop talent and support HOYA's corporate goals.
Melissa Walters
Vice President, Customer Success and Operations
North America
Since joining HOYA in 2013, Melissa has held leadership roles in operations that complement her more than 28 years of experience in the optical industry. Today she is responsible for streamlining the customer experience by driving the front-end of customer service while coordinating with back-end production to ensure end-to-end success. Melissa’s teams support HOYA's Wholesale, Retail, and Eye Care Professionals business channels.
Bruce Scott
Vice President, Global Safety and Wholesale Division
North America
Since joining HOYA, he has led HOYA's global safety eyewear products and programs. Additionally, Bruce oversees support for independent wholesale labs across North America with optical lenses, manufacturing technologies, and laboratory Rx services. Bruce has more than 30 years of experience in the optical industry.
Outstanding products and service excellence
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