HOYA Vision Care Launches New Global Campaign – ‘Myopia Care for Kids’
Initiative aimed at raising awareness about myopia and its management in children with the MiYOSMART spectacle lens solution
BANGKOK – 26 July 2022 – HOYA Vision Care, a leader in optical technology innovation, today announced the launch of its new global myopia education and marketing campaign ‘Myopia Care for Kids’. The goal of the initiative is twofold; (1) to raise awareness about the growing global rise of myopia in children, which commonly begins in children ages 6-141 and (2) to provide detailed information about the innovative2 MiYOSMART spectacle lens developed specifically for kids to slow down myopia progression in children ages 8-133.
Myopia or short-sightedness is a growing global health epidemic with industry experts predicting nearly 50% of the world’s population to be impacted by 20504. HOYA Vision Care launched the MiYOSMART spectacle lens with patented protected Defocus Incorporated Multiple Segments (D.I.M.S.) Technology in 2018 to manage myopia in children in a safe, effective, non-invasive way.
"Our new global campaign ‘Myopia Care for Kids’ takes a proactive approach, encouraging parents to learn more and have conversations with their eye care professional about myopia, best treated early to avoid long-term vision issues5, said Oxana Pastushenko, Chief Marketing Officer, HOYA Vision Care. “The integrated campaign focuses on knowledge building and chartering an action-oriented approach to slow down the progression of myopia. By acting today, we give children more opportunities tomorrow”.
The ‘Myopia Care for Kids’ Campaign will be rolled out globally in 2022 in the countries where MiYOSMART is already available. Over 2 million MiYOSMART spectacle lenses have been purchased by parents across the world6.
PRODUCT DISCLAIMER – MiYOSMART has not been approved for myopia management in some countries, including the U.S., and is not currently available for sale in some countries, including the U.S.
2Patent protected in China under patent number ZL 201310628174.8 , in Hong Kong under patent number 1210838, in US under patent number 10268050 & 11029540
3Lam CSY, Tang WC, Tse DY, Lee RPK, Chun RKM, Hasegawa K, Qi H, Hatanaka T, To CH. Defocus Incorporated Multiple Segments (DIMS) spectacle lenses slow myopia progression: a 2-year randomized clinical trial. British Journal of Ophthalmology. Published Online First: 29 May 2019. doi: 10.1136/bjophthalmol-2018-313739
4 Holden B.A., et al., Global Prevalence of Myopia and High Myopia and Temporal Trends from 2000 through 2050. American Academy of Ophthalmology. 05/2016, vol.123, no. 5, p.1036–1042. https://doi.org/10.1016/j.ophtha.2016.01.006
5 Bullimore MA, Brennan NA. Myopia Control: Why Each Diopter Matters. Optom Vis Sci. 2019 Jun;96(6):463-465. doi: 10.1097/OPX.0000000000001367. PMID: 31116165.
6Based on number of lenses sold per Hoya sales data on file as of June 2022.
Founded in 1941 in Tokyo, Japan, HOYA Corporation is a global technology and med-tech company and a leading supplier of innovative high-tech and medical products. HOYA’s divisions and business units research and develop products utilized in the healthcare and information technology fields. In the healthcare field, we provide medical device products such as eyeglasses, medical endoscopes, contact and intraocular lenses, orthopedic implants, surgical/therapeutic devices and medical device reprocessing and disinfection solutions. In the information technology field, we provide products such as optical lenses, photomasks and blanks used in the manufacturing process for semiconductor and LCD/OLED devices, text to speech, human resources and other software solutions and critical components for the mass memory and cloud storage industries. With over 150 offices and subsidiaries worldwide, HOYA currently employs a multinational workforce of 37,000 people.
About HOYA Vision Care
For over 60 years, HOYA Vision Care has been a passionate and global leader in optical technology innovation. As a manufacturer of high quality, high performing eyeglass lenses, HOYA continues to drive optical technology innovation with the aim of finding the best vision care solutions for Eye Care Professionals. The company supplies lenses in 52 countries with a network of over 18,000 employees and 45 laboratories around the globe.