Back-to-school season is more than just a time for new backpacks and supplies, it’s a key moment for checking in on children’s vision. As routines shift from outdoor play to screen-heavy classrooms, it’s an ideal window for early detection of issues like myopia and other vision changes. It’s also the perfect time to introduce HOYA Canada’s EMG (Eye-M-Growing) program, designed for children up to 16 years of age. EMG offers an affordable multi-pair lens solution with enhanced warranty coverage, which is ideal for kids who need different lenses for indoor learning, outdoor activities, or as a backup pair.
How the EMG Program Helps Growing Kids
The EMG program provides children with a cost-effective multi-pair lens solution, ensuring they have backup or activity-specific eyewear as they grow. It also includes an enhanced warranty for added protection and peace of mind for parents. The following options from the HOYA portfolio are included in this program:
- MiYOSMART
- MySV™
- Sync III™ lenses
- Industry-leading coatings, EX3+ and Recharge
- Sensity® family of lenses
Top offerings of the EMG program:
- MiYOSMART lenses offer effective myopia management, clinically proven over an 8-year study, and are effortless for kids, allowing them to wear the lenses like normal glasses and avoid disrupting their existing routines. With more and more Canadian children impacted by myopia, these could be part of a multi-pair solution and EMG program benefit for patients. Finally, parents have a cost-effective way to help prevent myopia and other eye conditions for their children.
- MiYOSMART coatings include MiYOSMART AR, offering anti-reflective, easy-clean, and scratch-resistant properties, and Full Control Coating, which adds blue-light protection, UV defense, and anti-bacterial benefits for enhanced all-day eye health and lens durability.
- For those without myopia, Sync III or MySV may be the best options:
- MySV™ offers patients 360° clear vision. These digitally optimized single-vision lenses are able to provide sharp, comfortable vision with reduced peripheral distortion—ideal for first-time wearers, active students, and patients with balanced visual needs.
- Sync III™ provides a near boost zone to offer extra relief from digital eyestrain. With these, the upper part of the lens provides the wearer’s full distance prescription — perfect for seeing clearly at far distances. The lower part of the lens, the boost zone, adds a small, seamless increase in plus power, which helps relax the eye muscles during near tasks like reading or using digital devices.This solution is ideal for digitally active preteens, teens, and students experiencing visual fatigue.
- HOYA’s industry-leading coatings, EX3+ and Recharge, offer wearers the comfort of crisp, clear vision and a superior, durable coating. You can add these to any lens solutions (save the MiYOSMART series) as a part of a multi-pair patient plan.
- HOYA Sensity® lenses adapt quickly to changing light, darkening outdoors and fading back to clear indoors for all-day visual comfort. They reduce glare, protect against 100% of UV rays, and minimize eye strain. These lenses offer a stylish solution for dynamic environments, with the convenience of a single pair of glasses.
- MiYOSMART Chameleon lenses are a great solution as well, offering kids the style and functionality of photochromic lenses along with clinically proven myopia control. These lenses darken in sunlight to protect against UV and glare, then return to clear indoors—giving children comfortable, all-day vision support without the need to switch glasses. Combining vision correction, myopia management, and adaptive tinting, Chameleon lenses make it easier for active kids to stay protected and stylish.
Framing the Conversation: Finding a Multi-Pair Solution for Growing Kids
To help build a multi-pair solution, ECPs can start by asking questions of patients and their parents to gain a better understanding of their lifestyle needs, such as:
- “How much screen time is your child getting?"
- "Do you notice headaches or fatigue during homework?"
- "Have they ever complained about double vision or blurry near vision?"
- “Do they tilt their head or cover one eye when looking at something?"’
- “Does your child seem extra tired at the end of the school day?"
- “Does your child squint or complain about bright light when they're outside?”
- “Do they avoid playing outside on sunny days or seek shade more than other kids?”
- “Have they mentioned that their eyes feel tired or sore after outdoor activities?”
- “Do they take off their glasses when outdoors because it feels too bright?
- “Has your child ever left their glasses at home or at school?”
- “Do you find yourself needing to bring their glasses to them during the schoolday?”
- “Would having a backup pair give you peace of mind in case their main pair gets lost or broken?”
Connecting these lifestyle concerns to specific HOYA products can help ECPs nudge parents to consider any suggested second pairs for their kids by leveraging the benefits of the EMG program for building a personalized vision solution.
Talk to your HOYA Territory Manager about the EMG program for a lens program that grows with your patients and offers options to suit their unique vision and eye health needs.