Hello, it looks like you are visiting from United States Language US - EN Go to United States (English) site

PAL Portfolio Simplification

ECPs Will Benefit from Simplified Line-Up of Freeform PAL Designs from HOYA

LEWISVILLE, TEXAS, (October 22, 2020): Ophthalmic lens technology leader and ALLY of the ECP, HOYA Vision Care, announced today the launch of their simplified progressive lens design portfolio.


“ECPs have been asking us to simplify their lives and support their brand,” said Eduardo Martins, President for HOYA Vision Care, North America. He continued, “Simplification of our portfolio does three key things: First, it leads to greater efficiency with staff. Second, a simplified portfolio makes it easier to train new staff members. And third, it is easier and seamless for a practice to move their business to Hoya.”



Customers have told us they need to differentiate and simplify. Our PAL portfolio strategy achieves this objective. Conventional designs are available online, leaving little more than price for patients to shop on. We have ensured the available choices are now the best choices. There is a three-prong approach to our simplified PAL portfolio:


  1. Differentiation – By having a completely freeform portfolio, our customers can have an entire portfolio of designs that is not available online. In addition, we will assist customers with technology upgrades in their practice. Specifically, Spectangle Pro is a brand-building tool that impresses patients, is quick and easy to use, and ensures the benefits of the newest lens designs are maximized with proper fitting and measurements.
  2. Conversion – Many practices like to use designs they are comfortable with and “what works.” Trainingpatient scripting, and will be offered to accounts, ensuring their comfort level with any freeform design they choose to offer.
  3. Profitability – Our simplified freeform portfolio gives ECPs the opportunity to provide the best product for the patient while maximizing revenue per patient, which is especially important if they are seeing fewer per hour. In addition, when realigning their patient offering, they can improve their managed vision care reimbursement levels.


“We are in the business of providing the best vision solutions possible,” Martins continued, “By offering a simplified PAL portfolio with only our best technology, along with the tools that will drive success, that is how we further prove we are a true partner and an ally for our accounts.”


ECPs with questions about Hoya’s simplified progressive lens portfolio are encouraged to talk to their local Hoya territory sales manager or visit www.ecpally.com.

Outstanding products and service excellence

At HOYA, we are ready to answer any questions you might have, explore our potential partnership and hear the ideas you want to share with us. Get in touch with us by completing the form below.