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Press Release: HOYA Vision Care and WestGroupe Announce Partnership for Frame and Lens Packages

SPECTACULAR Frame and Lens Packages Deliver an All-In-One Solution to Help ECPs Provide Options for   Inflation-wary Patients


LEWISVILLE, Texas, January 10, 2023 – Ophthalmic lens technology leader HOYA Vision Care and leading eyewear company WestGroupe announced today a new partnership to deliver an all-in-one frame and lens portfolio for complete pairs with attractive prices. ECPs can order HOYA lenses with WestGroupe frame lines from HOYA laboratories without the need to ship frames in. These packages are designed and priced to help ECPs compete with aggressive pricing from online optical sites with the option to upgrade to premium frames and lenses.


Frames from WestGroupe include the Superflex lines, Life Italia, Evatik, Fysh, Fysh Sun, Kliik, OTP, and OTP Sun. HOYA lenses include single vision, MySV™, iD Lifestyle® 3, Array® 2, and Amplitude® BKS, among other designs. HOYA’s durable anti-reflective coatings, Sensity® Family of photochromics, and other lens options are also available.


“The second half of 2022 was financially challenging for many consumers, and according to Jobson Optical Research, 83  percent of ECPs report noticing patients trying to save money due to inflation,” said Simone Meskelis, Senior Vice President of ECP at HOYA Vision Care. “We are excited to partner with WestGroupe to offer an aggressively-priced yet high-quality solution for ECPs to deliver to their patients while meeting current market demands.”


“WestGroupe has always been focused on equipping independent eyecare providers with products, programs, and services that help them succeed and thrive in today’s competitive market. Partnering with HOYA on this initiative will do exactly that,” said Dennis Davis, Vice President of US Sales for WestGroupe.


SPECTACULAR fame and lens packages:

  • Products: Packages use simplified pricing with Superflex and Superflex Kids frames in single vision with options to upgrade to premium HOYA progressive lenses, anti-reflective coatings, and premium WestGroupe frame lines.
  • Visionary Alliance™: Lenses qualifying for Visionary Alliance ordered in SPECTACULAR frame and lens packages are eligible for Visionary Alliance points for enrolled accounts – see VisionaryAlliance.com for details or to enroll.
  • Warranties: Frames and lenses are backed by HOYA and WestGroupe under their standard policies.
  • Package Delivery: No need to remove frames from the board! Frame inventories are kept on hand at HOYA  laboratories, and orders are delivered edged and complete for the best possible experience.


ECPs interested in taking advantage of the SPECTACULAR frame and lens package should speak to their HOYA or WestGroupe representative or submit a request to be contacted at hoyavision.com under the “Contact Us” tab.


About HOYA Vision Care

For over 60 years, HOYA Vision Care has been a global leader in the eyeglass lens business. With a presence in more than 50 countries, HOYA Vision Care has proven expertise in lens designs and freeform surfacing technology, combined with a leading position in high-performance, quality AR coating. HOYA Vision Care’s solid market portfolio includes VISION EASE, SEIKO, and PENTAX optical lenses, as well as innovative products such as Yuniku, the world’s first vision-centric, 3D-tailored eyewear. The company employs over 16,000 employees worldwide, with mass production facilities in Asia & Europe and over 40 local Rx laboratories globally. For more information, visit hoyavision.com.


About HOYA Corporation

HOYA Corporation is a global technology and med-tech company and a leading supplier of innovative high-tech and medical products. HOYA is committed to becoming a leading company in niche markets through creativity and innovation. As part of this philosophy, we continue to research and develop quality products utilized in the healthcare and information technology fields. Founded in 1941 in Tokyo, Japan, HOYA has over 160 offices and subsidiaries worldwide and currently employs a multinational workforce of over 37,000 people. For more information, please visit hoya.com.


About WestGroupe

Established in 1961, WestGroupe is family operated with over 60 years of industry insight. Our mission is to provide unique and superior quality eyewear for the fashion-focused consumer. We are driven by our commitment to excellent customer service and exceptional products. WestGroupe is dedicated to defining future standards in the optical industry by developing, creating, and supporting innovative products and services that allow our customers to succeed. WestGroupe offers a premium selection of international brands in over 40 countries, including FYSH, KLiiK denmark, EVATIK, Superflex® and OTP.





Cherie Gifford

HOYA Vision Care, North America

Phone: (972) 221-4141 // mediarelations@hoya.com