Running an independent practice has never been more demanding—or more full of opportunity. That’s why we’ve elevated Visionary Alliance®, HOYA’s exclusive loyalty program, with powerful new tools and personalized support. Whether you’re looking for clearer insights, smarter efficiencies, or hands-on guidance tailored to your goals, the new Visionary Alliance® experience is designed to help your practice grow.
Explore New Tools Built to Grow Your Practice
Visionary Alliance® now brings you an expanded suite of resources designed to strengthen your practice, streamline your workflow, and support patient engagement at every touchpoint.
NEW! HOYA LensPreview™
Empower patients to make confident lens decisions before they leave the exam room. HOYA LensPreview™ is an interactive virtual try-on experience that allows patients to visually preview select lens aesthetics (such as treatments and tints) during their visit. By showing patients how different lens options look in real time (non-Rx comparison only), you can better manage expectations, simplify decision-making, and encourage second-pair discussions.
Patients can preview different lens types including:
- Polarized lenses
- Tinted lenses
- Sensity® photochromic lenses
- Mirrored lenses
By integrating HOYA LensPreview™ into your exam flow, you can elevate the patient experience, reinforce lens recommendations, and create natural opportunities for premium and second-pair sales. See this helpful video demonstration to discover how to integrate this tool into your workflow with ease.
HOYA’s Exclusive ECP Social Media Tool
Take the guesswork out of social media with the HOYA Social Hub, our exclusive content tool created specifically for ECPs. Browse a library of ready-to-use, patient-friendly social posts and share them directly to your channels in just a few clicks. It’s an effortless way to stay active online, educate your audience, and elevate your digital presence—without spending hours creating content.
Examples of what you can do with the HOYA Social Hub:
- Access a curated library of seasonal, promotional, and educational posts.
- Share high-quality content directly to your social platforms in seconds.
- Keep your patient community informed about lens technologies and eye health.
- Maintain a consistent posting cadence without the assistance of a marketing team.
- Easily customize and edit content to reflect your practice’s unique personality, tone, and patient audience and include personalized links.
Discover how easy this new tool is for yourself with this simple step-by-step guide.
Introducing Growth Programs from HOYA
HOYA’s new, custom Growth Programs are designed to help practices strengthen product categories with the greatest opportunity for improvement while supporting overall profitability. These programs create a focused incentive for your team to prioritize targeted products, helping improve performance in key areas of your practice.
Rather than a one-size-fits-all approach, your HOYA representative can help you identify the Growth Program that best supports your business goals and maximizes your Visionary Alliance® earning potential.
For example, you can ensure the Sensity® Growth Program is even more impactful when you use social media pushes combined with demonstration tools. Awareness can begin before the patient arrives through Sensity® social content, then continue in-practice with virtual try-on experiences that help patients better understand their options and feel confident in their choices. This creates a connected, end-to-end approach that supports patient engagement while helping you achieve sustainable practice growth.
After joining Visionary Alliance®, your HOYA representative will reach out to work with you one-on-one—helping you explore available Growth Programs, identify opportunities aligned with your goals, and determine how to best implement these tools within your practice.
Continue Enjoying the Member Perks You Know and Love
As a member of Visionary Alliance®, you’re part of a community built to support independent ECPs with tools, insights, and rewards that help you grow your practice your way. The benefits you receive increase as you progress through the program’s three tiers—so the more you engage, the more value you unlock.
All members enjoy foundational resources, including:
- Personalized real-time dashboard showing your status, points, and opportunities to earn more
- Access to the HOYA Social Hub
- Access to the HOYA Learning Center
- Monthly HOYA Business Review insights
- Growth Programs and preferred pricing on additional services
Visionary Alliance® tiers and core benefits:
Insider supports everyday practice needs with product rewards, access to the HOYA Learning Hub, and connections to a community of like-minded ECPs.
Pro builds on Insider with reward multipliers, the second pair extension, and more.
Elite elevates your practice with advanced access to new product trials, peer advisory opportunities, and all Pro and Insider benefits.
For full details on the different tiers, learn more and join the program today.
Visionary Alliance® is designed to meet you where you are—with meaningful perks that grow as your engagement deepens.
With the right tools, insights, and support, growing your independent practice can be simpler than you expect. Take the next step toward clearer decisions and smarter growth by enrolling in Visionary Alliance® today.
Join Visionary Alliance®