You deserve a partner who prioritizes growing your practice, not competing with it. That’s the HOYA Difference. For more than 80 years, HOYA has built our business by supporting ECPs.
As part of our ongoing efforts to uplift and empower independent ECPs, we’re launching three programs dedicated to new customers, each designed with your unique needs in mind. These programs make it easy for you to Experience the HOYA Difference firsthand while reducing costs and accelerating your success. Explore the programs below and connect with a HOYA Business Consultant to find the right option to help your practice thrive.
If you want to offer more value to budget-conscious patients…
Try our Essential program
Looking to expand your product mix so you can give patients quality solutions at every price point? The Experience the Difference Essential program is your entry point to a broader portfolio, made simple. We’ll introduce you to a wide range of lenses and treatments, so you can better compete with online and retail alternatives. Take advantage of benefits including:
- Solutions for every budget: Gain peace of mind knowing you can offer your patients practical options for the quality they deserve.
Increased capture rate: Get a higher percentage of patients who get an eye exam from you to buy their products from you instead of a competitor.
- Trial pairs: You and your team will have confidence offering HOYA lenses to your patients when you wear them for yourselves.
- Education and marketing support: We’ll help you explain lenses and coatings in language patients will understand. Plus, we’ll provide you with tips, resources, and materials you can use, and we’ll check in regularly to see how it’s going.
If you want to boost adoption of AR coatings…
Try our Anti-Reflective program
Increasing AR adoption is easier with the Experience the Difference Anti-Reflective program. We’ll help you gain the confidence to clearly and consistently discuss AR as part of your standard recommendations. Improve your AR rate while reducing costs, so you can give your patients freedom from distracting glare, along with scratch resistance and improved cleanability. Benefits to your practice include:
- Better patient experiences: With AR treatments, your patients won’t have to deal with harsh, irritating reflections. Plus, their lenses will be much easier to clean and more durable.
More premium capture opportunities: Increase the number of patients who want to step up and discover premium products that fit their lifestyle.
- Trial pairs: You wouldn’t put your patients in products you wouldn’t wear yourself, so we’ll give you and your team lenses with our industry-leading AR coatings.
- Education and marketing support: We’ll walk you through how to discuss AR in patient-friendly terms, with dedicated training, business reviews, and resources at your fingertips.
If you want to upgrade patients into top-of-the-line lenses…
Try our Premium program
For those of you who already prescribe premium products and want to grow your business to the next level, consider our Experience the Difference Premium program. It’s designed to help you stand out from other practices by offering advanced lens technology at lower costs. When your patients have the best possible eye care experience, you’ll differentiate and enhance your practice. You’ll benefit from:
- Advanced technology: Be at the forefront of the latest eye care advancements, giving your patients the ultimate in innovation.
- Long-term profitability: With a broader premium product portfolio, you can grow the sales that grow your practice.
- Trial pairs: Take our most cutting-edge lenses for a spin with trial pairs for you and your team. We know you’ll love them, and your patients will, too.
- Education and marketing support: Every program is customized to your goals, supporting your progress with informative resources, business reviews, and regular check-ins.
Every program is backed by our Performance Guarantee¹
We’re confident you and your patients will be happy with HOYA’s lenses and treatments. If a patient is not satisfied with their Experience the Difference purchase, we’ll work with you to make it right. Here’s what this means for your practice:
- Greater confidence when introducing HOYA
- Reduced risk when trying new products
- Support from a trusted partner committed to your success
When you’ve found the right match and you’re ready to take the next step, let’s talk. We’ll learn more about your practice and how we can personalize your Experience the Difference trial lens program to support your goals.
Contact a HOYA Business Consultant to get started.