Prescription sunwear is the best eye health solution to protect the eyes, eyelids, and skin around the eyes from sun-related damage. With so many advancements in lens technology just over the last decade, these are the benefits your patients should look for in prescription sunglasses:
- Optional indoor/outdoor transition
③ Promote prescription sunglasses variety and affordability
Get ahead of a common objection that prescription sun lenses are luxury items and come in limited varieties.
Your patients can get prescription sun lenses in any frame at any price point. Consider displaying prescription sunglasses mixed with regular eyeglasses in-store or in regular frames.
Help patients save by using insurance, maximizing benefits, utilizing FSA’s or with BOGO half-off deals. ECPs can offer prescription sunwear at a good price. However they do that is up to them — it's doing nothing that can be a detriment to your practice and your patient.
④ Make recommendations based on lifestyle
Before making recommendations, ask a few questions on a questionnaire, in-person, or both.
- When did your patient last update their sunwear?
- How many pairs of prescription glasses do they currently have?
- What does their daily routine look like?
Use their answers to form recommendations that will be a best fit for their lifestyle.
When to recommend polarized
The benefits of polarized lenses include less glare when driving, on bright days, or when looking at light reflecting on water or snow. If your patient spends a lot of time outdoors, they’re likely looking for lenses that offer:
- Safer driving from less glare
- Less eye strain symptoms in bright sunlight
- Great protection (with trivex or a polycarbonate material)
- Reduced glare and better visibility below the surface of water
- Less glare and strain when skiing or traveling in the snow
To boost polarized sunglasses sales, ask your patients if they want their sunglasses with or without glare.
When to recommend photochromic
We are seeing a rise in demand for photochromic lenses– light-reactive lenses that darken upon exposure to certain levels of UV/blue light exposure and return to clear indoors.
Recommend photochromic lenses to your patients who are looking for a two-in-one solution: sun protection and the easy fade back to clear. This built-in convenience simplifies the patient’s life and offers a price benefit: having one pair of frames and lenses that do both instead of multiple pairs.
As you’re talking to your patients about sun damage and UV eye protection, key in on these Sensity® 2 benefits:
- 100% UV protection in all light
- 42% faster fade back speed than original Sensity®
- Consistent, cross-climate performance
- Indoor and outdoor blue light protection
- Excellent glare reduction
- Hard coat durability without peeling
⑤ Use sun season to your advantage
Even though patients should wear sunglasses all year, sun season is a great time to start the conversation around prescription sunglasses. During their eye exam, ask your patients about their summer plans to ease into the topic. From there, help them prepare for summer outdoor activities with the right prescription sunwear that offers 100% UV protection.
Prioritize sunwear this year
Make sunwear the primary pair each sun season and save your patients from irreversible sun damage to their eyes. Present the benefits of prescription sunwear, navigate any objections that come up, and look for agreement.
As you interact with patients during eye exams, build their awareness and trust, and they’ll likely begin to consider buying a frame and lens. Notice when they’re ready to buy– to pull your hard work together and close the sale.