Light reactive lenses, also known as photochromic lenses, are an ideal prescription sunwear solution for your patients, who are ultimately looking for more convenience in their daily lives. And yet, on average, 80% of your patients walk out of your practice without light reactive lenses. Here’s how you can change those odds with Sensity Fast.
Lenses that fade back quickly, sell quickly
As you are discussing light reactive lenses with your patients, you will learn that many of them have either:
- Had a poor experience in the past with previous light reactive lenses
- Or have never even tried them at all
You’ve probably heard objections like these: “I don’t want that on my lenses again because they take too long to lighten when I come inside,” or “I don’t want those, they fade back too slowly.” Unfortunately, these responses are common to most opticians, and until recently, we didn’t have much of an answer.
Overall, the photochromic lens market has been stuck below 20% for the past 10 years. How many more light reactive lenses do you think you could sell if we could speed up the fadeback time by 25%? Or even 35%?
Until now, it was difficult to fight fadeback times because most light reactive lenses have a comparable fadeback time. With HOYA’s new Sensity Fast light reactive lenses, you can expect a fadeback 47% faster than any leading competitor on the market*.