Hello, it looks like you are visiting from United States / Estados Unidos Language US Go to United States (English) / Estados Unidos (español) site

HOYA Vision Care

Newsroom

To meet the unique needs of every patient, we empower Eye Care Professionals with innovative lens solutions for the patient's entire lifetime visual needs.

Recent News

HOYA's 2026 Women in Optical Awards

HOYA is proud to congratulate two of our inspiring leaders on being recognized as two of Vision Monday’s 2026 Most Influential Women in Optical.

This award honors a class of 35 brilliant women in five categories that showcase the work they do and the impact they’ve made: Executive Suite, Rising Stars, Mentors, Innovators, and Above & Beyond.

Click here to read the full article.

Read more

HOYA Vision Care Announces the Launch of HOYA LensPreview Virtual Try-On for Photochromic, Polarized, and Mirror Lenses

Ophthalmic lens technology leader HOYA® Vision Care announced today the launch of the updated HOYA Learning Center. The HOYA Learning Center is an online training platform offering high-quality eLearning for optical professionals, practice staff, and HOYA partners. With a growing library offering product knowledge, sales strategies, onboarding support, and clinical insights, the HOYA Learning Center is designed to educate, empower, and elevate the people who power our industry.

Read more

HOYA Vision Care Expands PENTAX Optical Lenses to the U.S.

HOYA Vision Cares announces the U.S. launch of PENTAX® Optical Lenses – now available through managed vision care plans. This expansion gives eyecare providers great optical technology serviced by HOYA’s nationwide laboratory network, all backed by a globally trusted brand known for quality, affordability, and performance.

 

Read more

VisuPro™ is a new category of lenses that meets the needs of emerging presbyopes.

There are 40 million adults currently between 35 and 45 years old that are beginning to experience the impact of presbyopia.

They are a digitally native audience with high expectations that prefer more individualized solutions. VisuPro™ will help your practice meet their needs and take advantage of this wave.

Design Features:
- Focus Max Optimization
- Binocular Harmonization Technology™
- Position of wear or defaults
- Two lifestyle-based design options are available:
   VisuPro All Day & VisuPro Flex



Learn more...

Our Vision Products

Vision Products
Empower your patients to pursue their life’s vision, with solutions for every visual need.

Outstanding products and service excellence

At HOYA, we are ready to answer any questions you might have, explore our potential partnership and hear the ideas you want to share with us. Get in touch with us by completing the form below.