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HOYA Vision Care

Newsroom

To meet the unique needs of every patient, we empower Eye Care Professionals with innovative lens solutions for the patient's entire lifetime visual needs.

Recent News

HOYA Vision Care Announces the Launch of VisuPro™ Advanced Focus Lenses for Emerging Presbyopes

HOYA® Vision Care, a leader in ophthalmic lens technology, announces the launch of VisuPro™ All Day and VisuPro™ Flex advanced focus eyeglass lenses. These lenses are designed to support individuals aged 36–44 who are beginning to experience early signs of presbyopia—the gradual loss of the eyes' ability to focus on nearby objects.The lenses are available to order on September 17 in the U.S., with plans to launch in Canada later this year.

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HOYA is Your Destination for Innovation at Vision Expo West 2025!

HOYA is excited to welcome you to Vision Expo West 2025! Whether you're looking to recharge, connect, or explore new opportunities, we've got something special waiting for you. Below, you can plan your Las Vegas visit with the conference and learn how to connect with HOYA at our events, including the Conferee Café, ODs on Technology VEW launch party, and HOYA-hosted Educational Courses.

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HOYA Vision Care Launches New Stock Lens Outlet for ECPs

Ophthalmic lens technology leader HOYA Vision Care announced today the launch of its new stock lens outlet, LensesByHOYA.us.  The new site provides customers who have in-office finishing capabilities the opportunity to order stock lenses in HOYA designs, materials, and treatments at competitive prices.

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VisuPro™ is a new category of lenses that meets the needs of emerging presbyopes.

There are 40 million adults currently between 35 and 45 years old that are beginning to experience the impact of presbyopia.

They are a digitally native audience with high expectations that prefer more individualized solutions. VisuPro™ will help your practice meet their needs and take advantage of this wave.

Design Features:
- Focus Max Optimization
- Binocular Harmonization Technology™
- Position of wear or defaults
- Two lifestyle-based design options are available:
   VisuPro All Day & VisuPro Flex



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