HOYA Vision Care
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To meet the unique needs of every patient, we empower Eye Care Professionals with innovative lens solutions for the patient's entire lifetime visual needs.
Recent News
HOYA Vision Care Announces Sensity® 3, the Third Generation of Sensity®
HOYA Vision Care today announced the launch of Sensity® 3 lenses engineered to deliver longer activation life and more color stability over time than the leading competitor. Fade back speed is also improved by 25% versus the previous generation of Sensity. Internal testing that simulated two years of regular wear shows that Sensity® 3 provides faster performance and greater durability over time.
HOYA's 2026 Women in Optical Awards
HOYA is proud to congratulate two of our inspiring leaders on being recognized as two of Vision Monday’s 2026 Most Influential Women in Optical.
This award honors a class of 35 brilliant women in five categories that showcase the work they do and the impact they’ve made: Executive Suite, Rising Stars, Mentors, Innovators, and Above & Beyond.
HOYA Vision Care Announces the Launch of HOYA LensPreview Virtual Try-On for Photochromic, Polarized, and Mirror Lenses
Ophthalmic lens technology leader HOYA® Vision Care announced today the launch of the updated HOYA Learning Center. The HOYA Learning Center is an online training platform offering high-quality eLearning for optical professionals, practice staff, and HOYA partners. With a growing library offering product knowledge, sales strategies, onboarding support, and clinical insights, the HOYA Learning Center is designed to educate, empower, and elevate the people who power our industry.
VisuPro™ is a new category of lenses that meets the needs of emerging presbyopes.
There are 40 million adults currently between 35 and 45 years old that are beginning to experience the impact of presbyopia.
They are a digitally native audience with high expectations that prefer more individualized solutions. VisuPro™ will help your practice meet their needs and take advantage of this wave.
Design Features:
- Focus Max Optimization
- Binocular Harmonization Technology™
- Position of wear or defaults
- Two lifestyle-based design options are available:
VisuPro All Day & VisuPro Flex
Our Vision Products
Vision Products
Empower your patients to pursue their life’s vision, with solutions for every visual need.
Progressive lenses
Individualized and tailored to your patients’ unique lifestyles.
Sun solutions
Enhanced visual performance, comfort and protection in the most fashionable styles.
Single vision lenses
Pixel-perfect precision and outstanding visual performance.
Outstanding products and service excellence
At HOYA, we are ready to answer any questions you might have, explore our potential partnership and hear the ideas you want to share with us. Get in touch with us by completing the form below.