HOYA Vision Care Announces Marketing and Sales Leadership Appointments

HOYA Vision Care announces the October 2026 appointments of Pamela Andrews as Vice President of Marketing, North America, and Kellie Wesley as National Sales Director, ECP, further strengthening the company's leadership team and reinforcing its commitment to helping eye care professionals and strategic customers grow through innovative solutions, exceptional service, and trusted partnerships.

Pamela Andrews Named Vice President of Marketing, North America

Pamela brings more than 20 years of experience to HOYA, leading product strategy, market development, digital transformation, and commercial growth in the vision care industry. Most recently, she served as Interim Vice President of Marketing at ZEISS, where she led digital business transformation marketing initiatives and supported key business growth strategies. 

Her experience spans commercial transformation, new business development, global service launches, and go-to-market strategy. She also serves on The Vision Council's Marketing & Communications Committee, reflecting her ongoing commitment to advancing the vision care industry.

Andrews brings more than 20 years of experience to HOYA, leading product strategy, market development, digital transformation, and commercial growth in the vision care industry. Most recently, she served as Interim Vice President of Marketing at ZEISS, where she led digital business transformation marketing initiatives and supported key business growth strategies. Her experience spans commercial transformation, new business development, global service launches, and go-to-market strategy. She also serves on The Vision Council's Marketing & Communications Committee, reflecting her ongoing commitment to advancing the vision care industry.

 

In her new role, Andrews will lead HOYA's marketing organization across the U.S. and Canada, overseeing Product Management, Channel Marketing, Digital Marketing, and Brand Communications. She will advance marketing strategies that strengthen customer engagement, support business growth, and elevate HOYA's market position across its lens technologies and lab services portfolios.

 

"Pamela is a highly respected leader with a deep understanding of the vision care industry, our customers, and the trends shaping the future of eye care," said Steven Haifawi, SVP, U.S. Commercial, HOYA Vision Care North America. "Her experience building brands, accelerating innovation, and leading transformational growth initiatives makes her an outstanding addition to our leadership team. As we accelerate our growth strategy across North America, Pamela's leadership will be instrumental in shaping the future of our marketing organization and strengthening our connection with customers across every channel."

Kellie Wesley Returns to HOYA as National Sales Director, ECP

Wesley rejoins HOYA after previously serving in key commercial leadership roles, including Strategic Account Manager and District Sales Manager/National Account Manager. Previously, she played an important role in driving HOYA’s strategic account growth, strengthening customer relationships, and supporting the success of HOYA's sales organization.


Since then, Wesley has continued building her leadership experience through positions at ABB Optical Group, Euclid Vision, and STAAR Surgical, where she led strategic accounts, negotiated enterprise agreements, developed customer partnerships, and drove revenue growth across the optical industry.

 

In her role as National Sales Director, Wesley will lead HOYA's U.S. ECP sales organization, overseeing sales strategy, customer engagement, and commercial execution. She will work closely with sales leaders and cross-functional teams to strengthen customer relationships, identify growth opportunities, and advance initiatives that support HOYA's continued success in the marketplace.

 

"Kellie combines extensive industry knowledge with a proven ability to build strong customer partnerships and lead high-performing teams," said Steven Haifawi, SVP, U.S. Commercial, HOYA Vision Care North America. "Her passion for customer success, strategic leadership, and understanding of our business make her well-positioned to lead our ECP sales organization through its next phase of growth and evolution. As we build on our momentum and deepen our commitment to customer success, Kellie will play a key role in advancing our commercial sales strategy across the U.S.”

 

Andrews and Wesley bring decades of combined experience in vision care, commercial leadership, customer engagement, and business development. Together, they will help advance HOYA's mission of improving life through vision while strengthening customer partnerships and supporting the company's continued success across North America.