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News & Articles
Most recent news and articles from HOYA
Stay up-to-date with latest news from HOYA Vision Care. For press inquiries, please email us at mediarelations@hoya.com
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Read moreHOYA Vision Care Launches Exciting New Features and Courses in the HOYA Learning Center, Now Available to Accounts
Ophthalmic lens technology leader HOYA® Vision Care announced today the launch of the updated HOYA Learning Center. The HOYA Learning Center is an online training platform offering high-quality eLearning for optical professionals, practice staff, and HOYA partners. With a growing library offering product knowledge, sales strategies, onboarding support, and clinical insights, the HOYA Learning Center is designed to educate, empower, and elevate the people who power our industry.
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Read moreHOYA Vision Care Announces the Launch of VisuPro™ Advanced Focus Lenses for Emerging Presbyopes
HOYA® Vision Care, a leader in ophthalmic lens technology, announces the launch of VisuPro™ All Day and VisuPro™ Flex advanced focus eyeglass lenses. These lenses are designed to support individuals aged 36–44 who are beginning to experience early signs of presbyopia—the gradual loss of the eyes' ability to focus on nearby objects.1 The lenses are available to order on September 17 in the U.S., with plans to launch in Canada later this year.
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Read moreHOYA is Your Destination for Innovation at Vision Expo West 2025!
HOYA is excited to welcome you to Vision Expo West 2025! Whether you're looking to recharge, connect, or explore new opportunities, we've got something special waiting for you. Below you can plan your Las Vegas visit with the conference and how to connect with HOYA at our events, Conferee Café, ODs on Technology VEW launch party and HOYA-hosted Educational Courses.
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Read moreHOYA Vision Care Launches New Stock Lens Outlet for ECPs
Ophthalmic lens technology leader HOYA Vision Care announced today the launch of its new stock lens outlet, LensesByHOYA.US. The new site provides customers who have in-office finishing capabilities the opportunity to order stock lenses in HOYA designs, materials, and treatments at competitive prices
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Read morePPG TRIVEX lens material outperforms polycarbonate in impact resistance and optical clarity, new study shows
PPG today announced the results of tests carried out in collaboration with HOYA Vision Care to compare the performance of PPG TRIVEX® lens material to polycarbonate across multiple optical and durability categories. The data showed that HOYA PHOENIX® lenses made with PPG Trivex lens material exhibited less damage during impact testing, lighter weight, higher optical clarity and better chemical resistance than comparable polycarbonate lenses.
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Read moreHOYA Vision Care Raises the Bar with Sun Lenses Designed for Optimum Performance and Lasting Durability
Ophthalmic lens technology leader HOYA® Vision Care has raised the bar in sun lens solutions for eye care professionals. This summer alone, HOYA launched three innovative sun lens products: HOYA Polarized™, HOYA Polarized HEV™, and HOYA Polarized Lenses with Lumacore™ Mirrors. HOYA's polarized lens portfolio showcases the company's advanced technologies, including embedded mirror coatings, solar blue light filtration, and fashion-forward color options, catering to a wide range of patient lifestyles and visual needs.
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Read moreHOYA Vision Care Announces Two Strategic Leadership Appointments in North America
HOYA Vision Care recently announced two key leadership appointments aimed at strengthening its strategic and commercial operations across North America. These appointments underscore HOYA Vision Care’s commitment to investing in strong leadership to drive innovation, operational excellence, and sustained growth in North America.
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Read moreHOYA Vision Care Announces the Launch of HOYA Polarized Lenses with Lumacore™ Mirrors
Ophthalmic lens technology leader HOYA Vision Care announced today the launch of HOYA Polarized Lenses with Lumacore™ Mirrors. The patented technology within HOYA Polarized Lenses with Lumacore™ Mirrors offers a revolutionary breakthrough by embedding a striking mirror and polarized filter within the lens, offering exceptional cleanability and durability with the incredible sunglass aesthetics that only a mirror can provide.
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Read moreHOYA Vision Care Acquires Centennial Optical
HOYA Vision Care is proud to announce the acquisition of Centennial Optical, a Canadian distributor of ophthalmic frames, eyeglass lenses, sunglasses, lab supplies, and optical accessories. The acquisition represents a significant opportunity to add to Centennial Optical's solid foundation and leverage it with HOYA's resources and technologies. The complementary capabilities of the two companies will elevate their ability to better serve the Canadian market.
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Read moreEmpowering Active Lifestyles: Introducing Sync III™ 20 Lenses
Today’s eye care professionals understand the evolving needs of their patients, particularly those in the vibrant 50+ age group. This demographic is increasingly active and engaged, relying on technology to enhance their hobbies and daily lives. The natural progression of presbyopia can introduce challenges when it comes to near-vision tasks, especially during physical activities.
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Read moreHOYA Vision Care Announces All-New Sensity® 2 Bifocal Light Adaptive Lenses
Sensity® 2 Bifocal light-adaptive lenses provide all-day comfort for light-sensitive eyes, no matter the climate, season, or lifestyle.
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Read moreHOYA Celebrates Vision with Live Art Experience at Vision Expo East
HOYA Vision Care will host an exclusive in-booth event at Vision Expo East on Friday, February 21, from 2:00 to 4:00 p.m. ET. Early access for Visionary Alliance (U.S.) and Visionary Insiders (Canada) loyalty program members begins at 1:30 p.m. ET. This special event will feature Desmond Mason, a former NBA player turned artist, creating a live painting inside the HOYA booth.
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Read moreHOYA Vision Care Named “Favorite Spectacle Lens Company" in Vision Monday’s EyeVote Reader’s Choice Awards for the Second Consecutive Year
HOYA Vision Care is proud to announce being awarded ”Favorite Spectacle Lens Company” in Vision Monday’s 2024 EyeVote Readers’ Choice Awards, marking the second consecutive year of receiving this prestigious honor.
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Read moreHOYA’s Commitment to Excellence Amid VSP Lab Network Changes
As the second-largest lens manufacturer with 19 North American labs, HOYA Vision Care is well-positioned to deliver top-quality service. With a strong reputation for customer service and proven lab capabilities, HOYA remains a trusted industry leader, committed to supporting eye care professionals. Recently, VSP announced plans to reduce its lab network. In light of this news, HOYA pledges to do all we can to support providers and their patients and ensure a smooth transition.
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Read moreHOYA Vision Care Announces iD MyStyle® 3 and iD WorkStyle® 3 Availability
As the second-largest lens manufacturer with 19 North American labs, HOYA Vision Care is well-positioned to deliver top-quality service. With a strong reputation for customer service and proven lab capabilities, HOYA remains a trusted industry leader, committed to supporting eye care professionals. Recently, VSP announced plans to reduce its lab network. In light of this news, HOYA pledges to do all we can to support providers and their patients and ensure a smooth transition.
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Read moreHOYA Vision Care Named 20/20 & Vision Monday 2024 Ultimate Partner
In May, the readers of Vision Monday and 20/20 Magazine were asked to nominate companies who partnered, collaborated and supported their practices by overcoming obstacles and providing solutions. Eyecare professionals that selected HOYA this year noted our level of commitment to their individual practices, our dedication to providing specific solutions for their patients, and our outstanding training programs.
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Read moreLens Efficacy, Customer Service, and Value Preferred Most by Eye Care Professionals, Independent Survey Confirms
Ophthalmic lens technology leader HOYA Vision Care North America announced new data from a recent survey1 among eye care professionals (ECPs). Based on their direct responses, independent practices perceive HOYA as a champion among the top lens manufacturers, with proven results in lens designs, AR treatments, and photochromic lenses compared to others in the industry.
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Read moreHOYA Vision Care Introduces Revolutionary iD LifeStyle® 4 Progressive Lenses with 3D Binocular Vision™
New and improved progressive lenses deliver easy adaptation for patients and confidence for eye care providers.
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Read moreHOYA Vision Care Earns Top Spots in Vision Monday’s 2023 Annual EyeVote Awards
In resounding victories, HOYA Vision Care has secured the prestigious titles of “Best Spectacle Company” and “Favorite Progressive Lens Brand, iD LifeStyle®” in Vision Monday’s 2023 EyeVote Readers’ Choice Awards, as voted by eye care professionals and retailers. These esteemed recognitions underscore HOYA's commitment to excellence and is the result of the groundbreaking products, lab excellence, and measured customer service satisfaction that propels HOYA to the forefront of the eye care industry.
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Read moreHOYA Takes the Innovation Stage at Vision Expo West 2023 Launching Super HiVision Meiryo EX4
HOYA’s own Michael Gatti, Sr. Technical Marketing & Training Manager, and Kelly Rosemann, Training & Development Manager, announced the launch of HOYA’s latest anti-reflective treatment, Super HiVision® Meiryo™ EX4™ and how HOYA’s innovations and leadership are tied directly to patient satisfaction.
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Read moreIntroducing Super HiVision Meiryo EX4: A New Era in Lens Coating Technology
HOYA Vision Care, North America, unveiled its latest innovation: Super HiVision Meiryo EX4 anti-reflective treatment for lenses. This new treatment offers unrivaled scratch resistance, exceptional durability, long-term cleanability, and comprehensive UV protection.
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Read moreJosh Rajasansi, OD: The importance of BHT-based lenses for their practice and patients
Recently, the Review of Optometric Business interviewed Josh Rajasansi, OD and Co-Founding Member of Experts On Sight LLC, on the importance of prescribing the right lens from HOYA Vision Care.
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Read moreHOYA Vision Care Launches 2023 ‘Summer Learning Series’ for Eye Care Professionals
HOYA Vision Care announced today its ‘Summer Learning Series’ of free webinars for eye care professionals (ECP) and their practices. From June 7 through July 26, 2023, HOYA will host eight specially designed courses hosted by in-house product and training experts. ECPs can register today for individual or all the webinars.
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Read moreHOYA Announces New Sensity® 2 Light-Adaptive Lenses in Oceanic Blue
Just in time for summertime sun, Sensity 2 in Oceanic Blue appeals to a younger demographic seeking stand-out style and relief from issues related to light sensitivity. Two of every three eyecare patients experience light sensitivity, making light-adaptive lenses a convenient and comfortable everyday vision solution for most patients
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Read moreSun Season and Sensity® Take Center Stage for HOYA at Vision Expo East
This year at Vision Expo East in New York City, HOYA Vision Care will go all in on sun season, featuring the Sensity® Family portfolio, spotlighting Sensity® 2 with the introduction of Oceanic Blue and the new Visionary Alliance™ Sensity single vision promotion. Sensity photochromic lenses are designed for all-season wear, provide blue light protection outdoors and indoors, and are available in a range of stylish colors, now including Oceanic Blue.
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Read moreJoin HOYA at Vision Expo East 2023
Join us Friday, March 17, through Sunday, March 19, for Vision Expo East in New York City. We are ready to preview our latest lens designs and products, including our all-new MySV™ single vision lens and the newest color in our line of popular Sensity® 2 lenses, Oceanic Blue.
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Read morePress Release: HOYA Vision Care and WestGroupe Announce Partnership for Frame and Lens Packages
SPECTACULAR Frame and Lens Packages Deliver an All-In-One Solution to Help ECPs Provide Options for Inflation-wary Patients
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Read morePress Release: HOYA Announces Super HiVision EX3+ Anti-Reflective Treatment Is Now Available in Finished Single Vision (FSV) to Better Meet Patient Expectations
Ophthalmic lens technology leader HOYA Vision Care announced today that its Super HiVision ® EX3+ ™ anti-reflective lens treatment is now available in Finished Single Vision (FSV).
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Read moreHOYA Vision Care Announces MySV® Single Vision Lenses with 360º Visual Comfort
MySV Results
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Read morePress Release: HOYA Announces Sun Lens Portfolio to Meet Every Patient’s Need for UV Protection
HOYA Vision Care Announces Sun Lens Portfolio to Meet Every Patient’s Need for UV Protection
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Press Release: HOYA Announces Expansion of PENTAX Optical Lenses to U.S. Retailers
Press Release: HOYA Announces Expansion of PENTAX Optical Lenses to U.S. Retailers
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Read morePress Release: HOYA Awards One Million Points to Promotion Winner
HOYA Vision Care’s Visionary Alliance Loyalty Program Reports Strong First Year, Awards One Million Points to Promotion Winner
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Read morePress Release: HOYA Announces New Sensity® 2 Light-Adaptive Lenses with Nearly Twice the Fadeback Speed
HOYA Vision Care Announces New Sensity® 2 Light-Adaptive Lenses with Nearly Twice the Fadeback Speed
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Read moreNew Sunwear Lens Options for Eye Care Professionals
HOYA Vision Care Announces New Sunwear Lens Options for Eye Care Professionals
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Read moreVisionary Alliance Loyalty Program Launches
HOYA Officially Launches the Visionary Alliance for Independent Eye Care Professionals, Announces Program Benefits
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Read moreReinforced Commitment to the Success of Eye Care Professionals
HOYA Vision Care Maintains Its Commitment to the Success of Eye Care Professionals With NEW Customer Business and Professional Development Resources
