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HOYA News

Recent News Announcements

HOYA Vision Care Canada Announces 2024 Public Awareness Campaign Promoting MiYOSMART® Benefits for Children with Myopia

HOYA Vision Care, an industry leader committed to developing innovative MiYOSMART® lens solutions to address the growing problem of myopia progression in children, announced today a public myopia awareness campaign to drive awareness about the short- and long-term impacts of myopia progression among children.

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HOYA Vision Care Canada Introduces Super HiVision® Meiryo™ EX4™, a Next Generation Premium Lens Coating with Unparalleled Patient Benefits

Ophthalmic lens technology leader HOYA Vision Care announced today the Canadian launch of its Super HiVision® Meiryo™ EX4™ anti-reflective treatment, advancing HOYA’s legacy of 60 years in AR coating innovation. The new lens treatment offers industry-leading scratch resistance, durability, and long-term cleanability as well as complete back-side UV protection that eye care providers and patients have come to expect.

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HOYA Vision Care Launches MiYOSMART Sunbird Polarized Lenses to Treat Myopia Among Children

HOYA Vision Care, a global leader in optical technology innovation, announced the launch of MiYOSMART® Sunbird, available to Canadian eye care providers* today. MiYOSMART Sunbird polarized lenses are the ideal addition to MiYOSMART clear lenses, offering young wearers extra protection from intense sunlight and glare1-3. HOYA’s Sunbird lenses are especially beneficial if a child patient has light-sensitive eyes caused by using atropine eyedrops to treat their myopia.

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HOYA Vision Care Canada Launches ‘Visionary Insiders’ Loyalty Program for Eye Care Providers

Ophthalmic lens technology leader HOYA Vision Care announced today the official launch of its highly anticipated Visionary Insiders loyalty program designed to meet and exceed the professional needs of independent eye care providers through a global knowledge base and business tools, advice, and support to help them to run their business their way – independently.

 

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HOYA Vision Care Launches MiYOSMART Sun Lenses Combining Protection from Intense Sunlight with Myopia Management

HOYA Vision Care, a leader in optical technology innovation, announced the launch of MiYOSMART® Sun, available to Canadian eye care providers*. The photochromic lenses, MiYOSMART Chameleon, were innovated to slow myopia’s progression in children while providing protection from intense sunlight.1-5 The new lenses, along with MiYOSMART clear lenses which launched in 2020, give children the freedom to comfortably participate in outdoor and indoor activities without compromising their eyesight. 

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HOYA Vision Care Canada Invests Nearly $10 Million in New State-of-the-Art Lab Equipment

Ophthalmic lens technology leader HOYA Vision Care announced a multi-million-dollar investment in its manufacturing lab network to expand its capabilities and support eye care professionals throughout Canada. The investment is nearly $10 million and will focus on growing the national lab network.

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HOYA Vision Care Canada Announces New 6-Year Study About Myopia Management Among Children, Touts MiYOSMART® Lenses

Ophthalmic lens technology leader HOYA Vision Care announced the critical results of a six-year follow-up study of 90 children wearing MiYOSMART ophthalmic lenses. The study demonstrated that the myopia control effect was sustained over time. Further, it confirmed that patients who stop wearing MiYOSMART show no rebound effect compared to initial rates of myopia progression during HOYA’s two-year trial or with the general population. MiYOSMART lenses are a non-invasive solution for myopia control proven to slow myopia progression by an average of 60% in a 2-year clinical study.

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Steven Haifawi Named President of HOYA Vision Care, Canada

Ophthalmic lens technology leader HOYA Vision Care announced today that Steven Haifawi has been named President, HOYA Vision Care, Canada. In this position, Haifawi will be responsible for providing the vision for growth, short- and long-term company strategy, and commercial leadership for Canada.

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HOYA Vision Care Announces New Sensity® 2 Light-Adaptive Lenses with Nearly Twice the Fadeback Speed

Ophthalmic lens technology leader HOYA Vision Care announced today the next generation of its popular Sensity light-adaptive lenses. Two out of every three eyecare patients experience light sensitivity, making light-adaptive lenses a convenient and comfortable everyday vision solution for most patients. A significant improvement compared to the previous generation of Sensity lenses, Sensity 2 lenses offer nearly twice the fadeback speed – approximately 42 percent faster.

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